I've been a vegetarian for over a decade now and am always on the lookout for a healthy and tasty vegetarian protein source, particularly when I'm training for a race. I was thrilled when I discovered Simply Bars. Their ingredients, taste (!) and on-the-go convenience make them a perfect midday or post-race snack. They satisfy sweet cravings too which is an added bonus!

Dana Wilson



I love the fact that you’re the only protein bar that is not full of calories. It’s great for a calorie counter like me. I usually go for the chocolate kinds as I always found the fruity flavors fake. But WOW, I really like the lemon coconut. I was surprised. Thanks so much for giving us a better choice!

Megan Lee

I have to be very particular about what I eat to fuel the long training hours for five sports; I need to balance nutrition for concentration at technical events and school with long-lasting energy for aerobic and sprint training sessions all in the same day. The gradual release of energy that I get from the Simply Bar and its simple clean quality nutrients are the ideal mix. I remember the first time I came across a Simply Bar: I am always reading the ingredients lists of the different bars for comparison. I had to read the nutritional information on the Simply Bar twice to believe it: the Simply Bar wins hands down for the best ingredients as well as the best proportions of macronutrients. I recommend Simply Bars to athletes for an ideal recovery snack for its protein, and as a yummy pre-training snack that doesn't have the processed sugars and tacky ingredients often found in other bars. I also recommend Simply Bars to my family to encourage them to make healthier eating choices.

Donna Vakalis

The Simply Bar is loved by vegans and vegetarians for a few key reasons.
The Simply Bar is good for you, good for the environment and easy to digest.

Want protein without a ton of sugar, fat and calories?
The Simply Bar has the most protein for the least calories of any bar we have ever found! Click here to see how we compare with other popular and great bars

Want ingredients you can pronounce?
Each bar has under ten ingredients and you can pronounce them all

Don’t want an upset stomach?
TSB was designed for a woman with Crohn’s and is loved by people with all sorts of digestive complaints. The bars are free of key digestive irritants - gluten and dairy – and is low in sugar and fat.

Want a great source of iron?
Vegetarians need 50% more dietary iron because non-heme iron (which comes from all non-animal sources of iron) is less easily absorbed than heme-iron from animal sources. The Simply Bar is best consumed with a Vitamin C rich food to increase iron absorption. Enjoy your Simply Bar with an orange, kiwi or kale chips to improve iron absorption.

Soy is more environmentally friendly than whey and other animal proteins.
Non GMO soy is even better for the environment and our health.

Why vegetarian?
There are a number of reasons to ditch meat products. If ethics alone don’t compel you, the environment should: “A recent United Nations report concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change. And the U.N. is not alone in its analysis. Researchers at the University of Chicago concluded that switching from a standard American diet to a vegan diet is more effective in the fight against climate change than switching from a standard American car to a hybrid. And a German study conducted in 2008 concluded that a meat-eater's diet is responsible for more than seven times as much greenhouse-gas emissions as a vegan's diet is.” (source: Peta, http://www.peta.org/issues/animals-used-for-food/meat-and-environment.aspx)

Why non GMO?

Genetically modified soy is soy that has been altered so that it can survive being sprayed with a lethal pesticide from Monsanto called Roundup. Basically it has a very strong antibiotic/ pesticide restistance. Everything else around it that is sprayed gets killed. But this genetically modified soy lives. The thought was that this would have no implications on human health--- there was no way to pass on this pesticide resistance to humans. But that is now coming under question. As we see rising antibiotic resistance, scientists are looking again at the possibility that resistance genes from plants can indeed be passed to humans.

In animals, they have found “cellular changes in organs, more acute signs of ageing in the liver, enzyme function disturbances, and changes in the reproductive organs.” These have not been investigated fully in humans and the distinct possibility remains that this same sort of damage could occur. http://www.nongmoproject.org/2011/02/17/gm-soy-sustainable-responsible/