Wellness Foods is a small Canadian, female owned and managed company that was started in 2002 by Cathy Richards, Founder and CEO (Chief Enthusiasm Officer), and has been “an overnight success” in 10 years!  Cathy created the Simply Bar because she couldn't find a filling and nutritious snack that didn't upset her stomach. Diagnosed with Crohn’s disease since she was twelve, Cathy struggled to find a satisfying snack. “Our mission is to make healthy snacks for busy people,” says Cathy.