I love the fact that you’re the only protein bar that is not full of calories. It’s great for a calorie counter like me. I usually go for the chocolate kinds as I always found the fruity flavors fake. But WOW, I really like the lemon coconut. I was surprised. Thanks so much for giving us a better choice!

Megan Lee



I'm an avid rock climber and former outdoor guide and very active midwife with celiac and blood sugar issues in a busy final year of residency. I LOVE your bars but have a hard time getting them! Pregnancy is such an important time in a women's life to reflect about what she puts into her body and gets motivated to make positive changes. I'd love to recommend this bar to my clients!

Meghanne Reburn

Why does the glycemic index matter?
High glycemic foods cause spikes in insulin leading to excess insulin in the body. Elevated insulin and insulin resistance are key reasons that people are overweight today.

High glycemic foods are the ones that you think of as sugary with little to no protein or fiber. Sugar and honey are easy ones to recognise. But dried fruits, all the rage in health food circles, are also high glycemic.

Many of our competitors use dates as the primary binding agent. Dates are sugar: your body doesn’t know that 25 grams of sugar from dates is not 25g of straight sugar… all it sees is sugar. We have less sugar than any natural food bar that we know of. The bars with less sugar use maltitol or xylitol which are not natural sweeteners and cause digestive upset.

Fat isn’t making us fat – overconsumption of sugar is. It is time to be more conscious of the sweeteners we put into our bodies. We recommend eating a diet rich in plants, whole grains and lean protein and enjoy a Simply Bar once a day (inplace of that cookie).

The Simply Bar isn’t a meal replacement. It is just meant to help you eat better when you are on the move or don’t have time to sit and enjoy and savour your food. These are some times when a Simply Bar might come in handy to help you eat better:
  • Running between meals
  • Afternoon “instead of cookies” snack
  • Tide you over until dinner snack that won’t ruin dinner
  • Instead of skipping breakfast altogether – pair with a yoghurt or piece of fruit on the run
  • Traveling (much better than airport or airplane food)
  • Driving (better than McDonald’s)